Welcome to this deck on growing a business. We'll explore the different ways a business can expand, how its goals change over time, and the challenges and opportunities of operating in a global market. We will also look at how acting ethically and considering the environment can shape business decisions.

A business can grow in two main ways: internally, which is also called organic growth, or externally, which is also called inorganic growth. Internal growth means the business expands by itself, while external growth involves joining with other businesses. Understanding the difference is key for your exam.

Let's focus on internal, or organic, growth. This happens when a business expands its own operations to increase sales. It might do this by developing and launching new products, opening new stores or branches, or starting to sell online to reach customers in new markets. This method is often slower but is generally considered less risky than external growth.