In this deck, we'll explore the world outside a business's front door. These are the external influences that a business can't control, but must respond to. We'll look at the different people and groups who have an interest in a business, known as stakeholders. We will also cover how changes in technology, the law, and the economy can create both exciting opportunities and serious threats for a small business.

Let's start with stakeholders. A stakeholder is any person, group, or organisation that has an interest in, or is affected by, the activities of a business. They're not just shareholders; the term is much broader and includes everyone from the employees working inside the business to the local community living next to the factory.

Different stakeholders have different objectives. Owners, for example, are usually focused on making a profit and getting a return on their investment. Employees want job security, fair pay, and good working conditions. Customers want high-quality products at a fair price. Suppliers want to be paid on time and receive regular orders. And the government wants the business to pay taxes and follow the law.